Focused on Unlocking Customer Value, John Deere Thailand Announces New Business Model

Bangkok, Thailand (25 April 2022) - Deere & Company (DE) announced today a new business operating model for Thailand from dealer model to distributor model to accelerate its success in the integration of smart technology innovation with Deere's legacy of manufacturing excellence.

For the past 10 years, John Deere has made significant progress in growing brand awareness and business in Thailand.  We have increased our dealer footprint throughout Thailand increasing the number of touchpoints and our ability to provide better service to our customers. In addition, we have achieved year-on-year growth. This reflects great work and commitment from all of us. 

John Deere’s existing business structure and model have served us well, and brought us extraordinary success, for many years. Yet our businesses and those of our customers are becoming more competitive and dynamic by the day. At the same time, technology and industry trends are changing fast.

As part of the Smart Industrial strategy, Deere & Company has decided to pursue a new strategy for Thailand. This leads to a change from a Dealer model to National Distributor model whereas Thailand remains a key growth market for John Deere.

With this change, Global Fleet Sales (Thailand) Co., Ltd. under RMA Group has been appointed as a National Distributor for Thailand. Global Fleet Sales (Thailand) Co., Ltd will be responsible for distribution, sales and marketing and related functions for Thailand as previously performed by John Deere (Thailand) Limited.  

RMA Group, headquartered in Bangkok, Thailand, is focused on vehicle, equipment, and parts distribution to a global market. RMA is the authorized distributor for John Deere in Cambodia and Myanmar, providing sales, after sales services, and warranty support for its customers. With an extensive sales, spare parts and aftersales network, RMA has gained the trust and confidence of both large scale and small sized farmers in Cambodia and Myanmar.  As National Distributor, RMA will work with the current John Deere dealer network to ensure a seamless transition for John Deere customers in Thailand.

This new business model allows the company to respond to changing business conditions with a greater sense of speed and agility and focuses resources and investments on areas with the greatest impact on our performance. We continue to provide high technology solutions and services helping Thai farmers to unlock more value.

About John Deere

Deere & Company ( is a world leader in providing advanced products, technology and services for customers whose work is revolutionizing agriculture and construction - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's increasing need for food, fuel, shelter and infrastructure.